Fútbol Más México had the honor of participating as a speaker at the World Football Summit 2025one of the encounters more relevant to the industry of football at a global level, held in the city of Monterrey.

Sergio Guerrero, Co-Founder and Business Development Director of Fútbol Más México, was part of the panel entitled: "Playing in a team for gender equity in America"in that shared space with leading voices in the sector as Isabella Echeverrirepresentatives of She Wins MX, Movement We Are Fairness and Common Goal.

Football as a tool of social transformation

During the panel, we addressed the potential of football as a powerful tool for promoting gender equity, inclusion, and community development. Sergio Guerrero penetrated on the major themes that developed in the panel:

What was the panel in which you were present?

We talk about how football is one of the tools that are there to promote equity and inclusion, as well as to create opportunities for development, regardless of context.

What were the main issues addressed?

Soccer is the most powerful tool there is in the world to generate social transformation. The scope and power of the link of this sport transcends any barrier and allows you to create inclusive spaces, particularly for women. We talk about the various types of intervention that we have implemented. We mentioned that the transfer models allow us to reach large populations, taking advantage of the leadership potential that is there in the communities.

The football development is a very powerful tool but it can only be transformed into a solution of public policy to the extent that we can collaborate. There is no organization that can solve social problems by itself. The challenge of social development is only so we can attack together

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Why it is important for the development of the football industry?

The football industry, including brands, and clubs, they need to build close bonds with her clients and audiences to grow. This cannot be done artificially. It is necessary to create links really close and to do this you must invest in social projects that generate real impact. There is an intersection of great commercial value and social impact. If the industry invests in social projects, then you can capture real stories and captivating that strengthen the bond with their followers. The clubs and brands may provide communication channels and resources, and organizations contribute to social impact projects.

"The World cup 2026 is a unique opportunity for Mexico. This opportunity is not going to repeat on this generation."

Andrea Villanueva, social director of Fútbol Más México was also present at the event and considered vital to this type of instances to expose the values that you must have in mind the Global purpose of his legacy,

The World Footbaal Summit it is necessary to highlight that the football and the social issues go hand in hand. What happens around the football and environment to a world not only has economic interests, sports, or political, has a chance to solve and answer issues that go hand in hand as is the gender equity in sport

The participation of Fútbol Más Mexico at the World Football Summit 2025 reaffirms the commitment of the sport as an agent of social change. Through the collaborative work between organizations, brands and communities, the football can be so much more than a show: you can become a transformative tool to build a society that is more just, equitable and inclusive. With the World cup 2026 on the horizon, this is a historic opportunity to foster a legacy that goes beyond the field of play.