Futbol Mas launches My Home My Playground campaign to cushion impact of COVID19 on refugee children and families
Futbol Mas launches today the campaign to cushion the impact of the COVID19
crisis, in partnership with United Nations High Commissioner for Refugees
(UNHCR). The campaign #MYHOMEMYPLAYGROUND aims to provide families
and children with sport and play-based audiovisual and graphic content promoting
mental health and psychosocial support in these trying times.
Due to the COVID19 crisis, Futbol Mas had to pivot its intervention model and developed
#MYHOMEMYPLAYGROUND. Now that it is known that schools in Kenya will only reopen from
January 2021 and given the concerning reports of abuse and violations of children rights all
across the country, Futbol Mas created a new strategy called #MYHOMEMYPLAYGROUND
(#MHMP) with the objective to transform the home into the new playground.
Besides Futbol Mas’ current intervention areas of Mathare and Kibera, the partnership with
UNHCR will allow for refugee communities in Kakuma, Dadaab and Nairobi to access this
content through carefully built community networks. Community leaders such as youth,
teachers and others involved in the wellbeing of children in their community will play a vital role
in making sure the content reaches the households.
#MYHOMEMYPLAYGROUND project has been designed to reach refugee families across
Kenya with videos and audios to provide psychosocial support to refugee children and their
families during this period of interruption of regular life in general and education in particular. As
such, this project intends to complement the proposed continued learning by the Ministry of
Education with psychosocial support.
“At Futbol Mas we believe that this is not the time to let our children and families down,” says
Seppe Verbist, Director at Futbol Mas. He adds, “Both economically and socially the COVID19
crisis has affected them greatly. This partnership with UNHCR allows us to serve refugee
families and communities that are often left out and are more exposed than other communities.
It makes us very proud to be able to contribute to the work of UNHCR and its partners with our
expertise in mental health and psychosocial support through sport and play.”
#MHMP transfers the Futbol Mas methodology and focuses on keeping children and families
physically active as well as focusing on mental health from the community field or playground to
the home. In this shift, the content undergoes changes from the field engagements to playing at
The aim is to develop resilience in children, youth and their communities, by developing skills
like emotional intelligence to overcome setbacks or adverse situations that enables them to
become stronger. Emotional Intelligence is the ability to understand, use, and manage ones
own, and other people’s emotions in positive ways to relieve stress, communicate effectively,
empathize with others, overcome challenges and defuse conflict. Through these skills children
can take initiative, follow through on commitments, and adapt to changing circumstances.
Together, both entities will be piloting the #MYHOMEMYPLAYGROUND project for the coming
three months, and hopefully until the end of the year. Other organizations and institutions are
welcomed to reach out to UNHCR and Futbol Mas to make use of the content to reach more
communities, children and families.
The first videos already went live, review them through the following links:
Green Card Challenge video: https://youtu.be/rmNeOU9qT1s
Video Futbol Mas social sport session: https://youtu.be/8CMQl6h8TKQ
14 de October de 2019
25 de September de 2019
9 de July de 2019